Driving a new era of CX transformation focusing on creating memorable digital experiences

Historically, businesses engaged in customer service have implemented new systems to address missing capabilities or to improve efficiency. With the number of overlapping capabilities in the marketplace, that mindset needs to shift toward designing solutions with an eye toward experience orchestration rather than simply adding more systems to address changing business conditions.

People hate calling contact centers. However, many companies that seek to create a customer experience strategy that leads to an improved experience are often hindered by the use of flat success measurements such as Net Promoter Score (NPS) or Customer Satisfaction (CSAT).

Effective knowledge capture is the first step to leveraging the tacit knowledge retained by your employees, partners, and customers to improve your organization. Still, it’s only the first step. As they say, knowledge is power, but what is knowledge without appropriate management to ensure its dissemination to the people who can best act upon it?