Engagement Hubs Put Customers at the Center
Customer engagement hubs (CEHs) have become increasingly popular for a simple reason: They centralize all customer interactions in a single, simplified customer experience, enabling synchronization across sales, marketing, and other departments to optimally engage patrons.
Put another way, a well-planned and -executed CEH is meant to make your old-fashioned contact center obsolete.
To read more, go to the article originally published in destination CRM.
It can be hard to fathom a life without customer service in it. Before remote desktop support, live chat and other contact center solutions, there were complex phone trees and outsourced call centers and before that there were buggy IVR systems and telephone switchboards connecting you to the store you purchased the product from.
The past few decades have seen the business world sway multiple times between call center outsourcing and internal call center operations.