Customer experience (CX) initiatives remain one of the top priorities of most executives, yet few know how and where to begin. You can dip your toes into the shallow waters of small-scale CX change, or you can set the stage for a transformative CX approach leveraging one of the five key trends identified in our guide. A focus on these five areas can jumpstart the experience you provide to customers, agents, and business partners and set the stage for revolutionary CX change.